Lessons from World-Class Companiesin integrated Marketing and Communications Lessons from World Class Companies in integrated Communications The Customer Century：Lessons from World-Class Companies in Integrated Marketing and Communications 其他题名：Lessons from World Class Companies in integrated Communications Contemporary advertising and integrated marketing communications Theory and practice of integrated marketing communication Research on dual country images and their integrated marketing communications STrategies for Implementing Integrated Marketing communications 并列题名：Theory and practice of integrated marketing communication Advertising, promotion, and other aspects of integrated marketing communications