中国建筑：品牌引领型社会责任管理：brand-geared social responsibility management 华润集团：使命引领型社会责任管理：mission-geared social responsibility management brand-geared social responsibility management 国家电网：双向驱动、示范引领型社会责任管理：bi-direction-driven and exemplar-geared social responsibility management 中国广核集团：使命引领、透明驱动型社会责任管理：mission-geared, transparency-driven social responsibility managemeng mission-geared, transparency-driven social responsibility managemeng China national petroleum corporation: value-geared social responsibility management