Behavior modification: what it is and how to do it 书名原文:Behavior modification:What it is and how to do it 译自:Behavior Modification: What It Is and How to do it, 6th ed. Advertising:what it is and how to do it Teaching for understanding：what it is and how to do it what it is and how to do it 大学技术转移：概念与实施：what it is and how to do it