q=how+cool+brands+stay+hot%EF%BC%9Abranding+to+generation+y+and+z&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&curlibcode=GS&searchWay0=marc&logical0=AND
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How cool brands stay hot:Branding to generation Y and Z