Why we back the wrong ideas--and what to do about it The innovation blind spot：Why we back the wrong ideas--and what to do about it why we fail to do what's right and what to do about it why we feel like change happens faster now,and what to do about it why communication fails and what to do about it why we learn the wrong lessons, and ways to correct them how gen Z will change the future of business - and what to do about it why everything in marketing has changed and what to do about it How big banks fail and what to do about it why management doesn't work--and what to do about it /