mission-geared, transparency-driven social responsibility managemeng 中国广核集团：使命引领、透明驱动型社会责任管理：mission-geared, transparency-driven social responsibility managemeng brand-geared social responsibility management 中国建筑：品牌引领型社会责任管理：brand-geared social responsibility management China national petroleum corporation: value-geared social responsibility management 华润集团：使命引领型社会责任管理：mission-geared social responsibility management