q=%E5%93%88%E4%BD%9B%E6%9C%80%E5%8F%97%E6%AC%A2%E8%BF%8E%E7%9A%84%E8%90%A5%E9%94%80%E8%AF%BE%EF%BC%9A%E5%A6%82%E4%BD%95%E6%89%93%E9%80%A0%E8%84%B1%E9%A2%96%E8%80%8C%E5%87%BA%E7%9A%84%E5%93%81%E7%89%8C%EF%BC%9Aescaping+the+competitive+herd&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&curlibcode=HP&searchWay0=marc&logical0=AND
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哈佛最受欢迎的营销课：如何打造脱颖而出的品牌：escaping the competitive herd