并列题名：Strategic brand management: building, measuring and managing brand equity 并列题名：Strategic Brand Management:Building,Measuring,and Managing Brand Equity。 Strategic brand management: building, measuring, and managing brand equity Strategic brand management: building, measuring and managing brand equity Strategic Brand Management:Building,Measuring,and Managing Brand Equity 并列题名：Strategic brand management of small to medium-sized enterprises focusing on brand equity building, measuring, and managing brand equity 战略品牌管理：创建、评估和管理品牌资产：building, measuring, and managing brand equity