Lean, rapid and profitable new product development 并列题名：Lean, rapid and profitable new product development PDMA handbook of new product development Innovation management and new product development Innovation management & new product development 并列题名：PDMA handbook of new product development 并列题名：Innovation management and new product development leading change through integrated product development PDMA toolbook 2 for new product development PDMA toolbook 3 for new product development