q=%5C%28%E7%BE%8E%5C%29%E8%8F%B2%E5%88%A9%E6%99%AE%C2%B7%E7%A7%91%E7%89%B9%E5%8B%92%5C%28philip+kotler%5C%29%EF%BC%8C%5C%28%E7%BE%8E%5C%29%E5%8A%A0%E9%87%8C%C2%B7%E9%98%BF%E5%A7%86%E6%96%AF%E7%89%B9%E6%9C%97%5C%28gary+armstrong%5C%29%E8%91%97&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
rows=10&searchWay0=marc&logical0=AND
(美)菲利普·科特勒(Philip Kotler)，(美)加里·阿姆斯特朗(Gary Armstrong)著